Located in Mayfair Mall in Victoria, BC, the store draws from a West Coast sensibility— specifically the quiet, weathered beauty of Dallas Road Beach, where bleached driftwood meets the grey-green tones of the Pacific Ocean.
This context informs a restrained and textural material palette, expressed through desaturated wood tones, soft greys, and natural finishes that evoke a sense of calm, clarity, and connection to nature.
The result is a space that feels grounded and intentional—balancing softness with structure and transforming a complex constraint into a defining architectural moment.
Saje mayfair
Victoria, BC
A key spatial challenge was the centrally located structural pier at the storefront, which disrupted visual continuity and the guests entry experience.
The design reframes the condition through an angular architectural massing, referencing the silhouette of coastal mountain ranges to integrate and anchor the entry and storefront.
This intervention creates a cohesive frontage while establishing a strong, sculptural identity within the mall corridor.
Inside, the experience unfolds through warm wood fixtures, apothecary-style displays, and a clean, open layout that prioritizes clarity and ease of navigation.
A living wall, embedded within the diffuser bar, becomes a focal point—bringing movement, texture, and vitality into the space.
Integrated with a custom copper seal, it reinforces the brand’s natural ethos while introducing a crafted, elevated detail that bridges wellness and design.
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