JOEY DALLAS

Dallas, TX

JOEY Dallas is a 11,000 sq ft restaurant located within NorthPark Center, comprising approximately 3,950 sq ft of back-of-house, 5,120 sq ft of interior dining, and a 1,920 sq ft patio, with a total capacity of 344 seats.

The design embodies the JOEY brand’s signature balance of refined warmth and effortless sophistication—contemporary in expression yet grounded in timeless appeal.

Moments of colour and playfulness are strategically introduced through art and furnishings, particularly around communal dining zones and the central bar, reinforcing a social and vibrant atmosphere.

The spatial experience is shaped through a layered and tactile material palette, where rich walnut millwork, stacked brick, and slatted wood ceilings subtly reference mid-century modern influences and West Coast origins.

Soft, textural finishes such as cream lime plaster are paired with black and cognac leather upholstery and antique brass detailing, creating a sense of depth and intimacy.

Expressive, leathered natural stone introduces movement and a premium hand-feel, while decorative lighting—featuring both clear and opaque glass—adds rhythm, sparkle, and visual energy from day to night.

Integrated greenery softens the environment and adds a dynamic layer of life and texture, completing a space that feels elevated and inviting.


More worK