saje broadway plaza
Walnut Creek, CA
Located in Broadway Plaza, an upscale open-air shopping centre, the Saje Broadway Plaza store became a pivotal location for cultivating the brand’s identity and presence.
The surrounding affluence offered a unique opportunity to make a lasting impression, setting the stage for a thoughtful approach to Saje’s US retail expansion.
Inspiration for the design drew from the brand’s connection to nature and local public gardens.
While oak serves as Saje’s signature wood tone, walnut was intentionally chosen as a secondary accent, gracing both the storefront and interior.
This subtle gesture pays homage to the community’s name—Walnut Creek, offering a nuanced reference that welcomes local guests.
Designing within Broadway Plaza meant navigating stringent guidelines.
Retailers were challenged by the requirement to maintain uniform single-height facades, prompting creative exploration and approval by the design committee to gently transcend these constraints.
The resulting solution was a striking yet understated double-height storefront.
Its clean lines and restrained detailing anchor the brand visually, delivering an impactful presence that is both respectful of its context and expressive of Saje’s natural botanical ethos.